Brand identity
Arachnet — Brand Identity
A logo and visual identity for Arachnet, a development and automation studio, built around a connected A mark and the line “Your vision, our innovation”.
- Role
- Graphic Designer
- Deliverables
- Logo, variations, brand guidelines
Project Overview
A complete identity system for Arachnet: primary and secondary logos, colour palette, typography and graphic elements, documented in a one-page brand guideline.
Objectives
Create a memorable, modern mark
Express connection and technology
Work across digital and print
A connected mark for a technology studio.
Design direction
A gradient from deep navy to bright cerulean, Heebo for headlines and Bilo for body copy, and a node-and-orbit motif drawn from the A.
Black Pearl
#091726
Rhino
#283F60
Bright Cerulean
#02B4D7
Aqua Island
#97D8E8
Soft Peach
#EDEDED
Logo System
The A doubles as a small network: two nodes, one path and an orbit. It locks up horizontally, stacked, and with the tagline.
Primary Logo
The horizontal lockup is the default across the website, documents and social channels.
Logo Variations
Colour, white, mono and app-icon versions keep the mark legible on any background.
Brand Guidelines
Logo usage, colours, typography, tagline, graphic elements and patterns, documented on one page for anyone working with the brand.
The Result
A clean, modern and versatile identity that gives Arachnet a recognisable presence across its website, documents and social channels.
Next project
Social media
Arachnet — Social Media
Have a design project in mind?
Currently taking on web and brand work for small studios and product teams. Tell me what you're making and what it needs to do.
Available for new projects
A good first email
- 01What you're making
- 02Where it stands today
- 03Timeline and budget range